You’re now out in the field and have chosen a perfect location to setup – great job! Now, let’s run through some ideas on how to attract attention and draw customers to your products. It’s important to remember your competitors will also be testing new methods of marketing to discover what works best for them. Staying on top of your services and ahead of the competition is your key to success. Below are a few examples of different items I’ve used in the field with proven success, as well as links to purchase the items online. If you’re not an Amazon Prime Member now is the time to join. The free 2-day shipping and $3.99 overnight shipping can prove to be wonderful tools if you’re in a pinch to refill your kiosk. If you’d like more information on what Amazon Prime is, Click Here.
The most powerful method I’ve used is harnessing my existing customers’ circles. I always have items at my booth such as screen protectors, phone and tablet cases, candy, lanyards, laser pointers, and various other related products at my local Dollar Tree or .99 Cent Store when I’m running low on stock. Again I fall back to utilizing Amazon because items which you pay $1.00 for in store can be found for .10 cents! How do I use these items? I offer these items not for sale but free of charge if a customer successfully qualifies and activates a phone and then returns with a new qualifying customer. I’ve had people approach and attempt to pull customers already walking up and claim them as a “referral” – I’m mentioning this because it will happen. You can choose how to handle the scenario but what I do is either explain it has to be a person they know or just give them a mini stylus – which costs me a dime ultimately. Allowing customers to do this will result in you spending more money on items which can be eliminated by using these two options.
My #1 and absolute favorite product to distribute is the Mini Stylus. These end up to be about .14 each after shipping when ordering 100 at a time which I do every 2 weeks. I recommend ordering these first AND often! The only drawback to these is the fact they come from a foreign country so the shipping takes 3-4 weeks. Two options here would be to order from a seller inside the US for your initial batch or order a good amount from China and wait patiently. I highly recommend keeping these stocked up because they’re fun to give away and always draw in referrals.
Another game I like to play if I have a crowd is to say “Pick a number between 1-100” and the closest guess gets 1, a spot on guess gets 2.You can do this with any item at your disposal but these are the cheapest.
Maybe you’re an adventurous and fun type of person, or have the extra funds to splurge on hiring someone to dance for you – who knows! I ordered this my third or fourth month in and have no regrets. It’s a silly costume that’s sure to attract attention and it has a slot to insert your customized advertisement when the costume flips open. Click here to view the costume. This is just part of my strategy: I also purchased a megaphone, some stencils, spray paint, and foam poster boards. The result? Being loud, catching attention, and a sign with large letters saying “FREE PHONES”.
The megaphone can be found here. I haven’t had any issues or complaints while using this item. I suggest being mindful of your surroundings and use it at times when you have a teammate at your booth and the day is slow – this will attract attention and bring the customers in. Trust me it works!
Note: Choose the same colors for all of your marketing materials so you instill the brand image into your customers’ heads.
These items should help get you started while in the field. If your first week or two is slow don’t worry – as long as you remain consistent with your hours you will have a steady flow of customers every day. Giving away these items and separating yourself from every other mobile rep is the key to your success.
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